COLGATE TOTAL

COLGATE TOTAL: TAKE CARE

On a day to day basis we don’t always recognize the people who care for us in smaller ways, just as brushing our teeth is a small part of our daily routine that contributes towards our overall health.

The aim of this campaign is to redefine who the carers are within our daily routines.

MICROSITE LANDING PAGE

The microsite includes a gallery with all the campaign videos, access to a page to write and send your own care letter. An option to create your own care package and send it to somebody. And a tab for all the generated letters people have written.

LETTER GENERATOR

On the microsite, users have the option of writing a letter to their everyday carer which will be generated into a letter format and emailed to them. 

GENERATED LETTER

An example of a letter that would be generated.

CARE PACKAGE

There will be a partnership with Amazon to create a personalized care package to send to someone. 

CARE PACKAGE

Mockup of the personalised care package.