"With a Billion Hearts Comes a Billion Stories."
A social media campaign made for a marketing company who specializes in Chinese outbound tourism, to not only make the brand more prominent in social media but to share the local Chinese peoples thoughts and stories about travel on western and asian platforms.
The logo created for the campaign, utilizing the well known landmark that is the Oriental Pearl Tower in Shanghai.
To share the stories with the western world, we used Instagram as our main platform. To not only share with our European target but to eliminate preconceived ideas that the target might have of Chinese tourists.
Weibo was our main asian platform, here we actually shared videos of the interviews and images.
An example of one of the videos shared on Weibo.
An idea for a public stunt was to hand out balloons while interviews were being conducted. A QR code (which is very popular in China) would be available to scan, sending the user straight to the Weibo page.
