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DICKS SPORTING GOODS

 

DICKS SPORTING GOODS:  LAST TO LIVE

 Dicks Sporting Goods sells everything you need to survive the apocalypse.

Print: 

 

Guerilla:

Various items around the city will get a “hazard like” sticker that explains alternate uses for the object.

 

Outdoor: 

 

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In Store:

Each Store will have special “Apocalyptic Certified” tags on items that would be most helpful in the Apocalypse.

 

Microsite: